As of this month, M-Net Movies will whisk movie lovers off to a place where they can bask in the fun of all things film-related. This magical place is called Lallaland and at the epicentre of all the action is the lovely television personality, Lalla Hirayama.
With microphone in hand, Lalla will embark on trips around the globe to interview A-list stars, catch them as they walk the red carpet at international premieres and give viewers an unusual behind-the-scenes glimpse into the world of making blockbuster films.
“We know that our viewers are a little obsessed with movies,” says M-Net Movies Head of Marketing, Justin Jacobie. “With her dynamo personality and charming demeanour Lalla is the ideal person to represent M-Net Movies and all our movie fans at these events and bring us closer to all the stars and celebrities that we are all dying to meet.”
Lallaland will be screened as mini-sodes across M-Net’s nine movie channels, as well as in a dedicated slot on M-Net Movies Premiere, just before the week’s Sunday night blockbuster at 20:30. It can also be viewed on the official M-Net website where Lallaland will have its own page. Lalla will also often include exclusive additional material of her unforgettable trips abroad on the website.
While Lallaland will feature exclusive interviews and Lalla’s personal diary and cam-snippets, viewers will also be granted the opportunity to submit their own questions using the hashtag #LallaAsks. “This makes Lallaland extra special,” says Jacobie. “Have you ever had such access to all your favourite stars, asking them the things you really want to know?”
Lalla has already been up, close and personal with Batman v Superman leads Henry Cavill and Ben Affleck during a recent visit to London, where she dared to ask Henry if he also wears a Superman outfit at home. But there will also be time for local filmmakers and actors to shine. Lalla was on call at the premiere of the delightful local film Happiness is a Four Letter Word which has been a great success on the movie circuit.
And what does Lalla have to say about her new role as the face of M-Net Movies? “This is an opportunity of a lifetime! I'm just so grateful I have been afforded to live out my dream and call this my job. I’m excited to bring Africa closer to their favourite Hollywood stars as well as box office hits.”
Check out Lalla’s interview with the stars of Batman vs Superman here: https://www.youtube.com/user/MNetMovies